Vadivelu V
+91 98454 83842 
Bangalore - India
A Design Professional with Bachelor of Fine Arts (Applied Arts) Degree from Chitrakala Parishath, with years of experience crafting intuitive and engaging experiences for diverse audiences. Led the design of B2B platforms, omni-channel retail e-commerce, Health & Wellness apps, and more than 100 K-12 CBTs. I have worked on projects for major Companies like Rakuten, Arvind Internet, Honeywell, MICO, Presentations for Microsoft, Life Insurance Corporation Of India to name a few.
Experience
Director - UX
HighRadius Technologies
- Autonomous Accounting (Enterprise Apps)
Design a first in category AI-Driven Autonomous Finance Solutions for the office of CFO. - HiRa Design System
A Design System to improve consistency, efficiency & collaboration.
May 2022 - Present
Principal Product Designer (Staff IxD)
Rakuten India Enterprise Private Limited
- 20+ (Enterprise Apps)
I had the opportunity to lead experience design on multiple B2B Apps, merchant console's, dashboards, operations related applications, geo location based applications to name a few. - Rakuten India redesign
Redesigned employee facing and GA properties for mobile and desktop.
Jul 2019 - May 2022
Ux Manager & Lead Interaction Designer
Arvind Internet Ltd
- NNNOW - Mobile App
Indias first Fashion & Lifestyle Omni Channel Platform enabling users to shop Online & Offline. A digital high-street with close to 100+ multinational brands and counting. - Retail Store App - Mobile App
Retail App used by store staff to serve the customers, Save the Sale, Endless Aisle, Process Orders, etc. - Creyate - iOS Tablet App
Bespoke Fashion. Get measured & styled at the comfort of your home. - USI - Intranet App
Unified Service Interface, an integration platform used by CRM team to service customers across the board.
Nov 2015 - Present
Lead Interaction Designer
ABOVE Solutions, Inc.
- JIYO - Mobile App, Web App
A health & Wellness platform developed for US Market, Co-founded by world renowned wellness expert Deepak Chopra, M.D. - SCOPRIRE - Web App
U.S.-based Info Services platform, where users' social information is analyzed and insights provided. Useful for insurance verification, Police investigation, etc. - Mixing Bowl - Web App
U.S based Business forum focused on stimulating IT & Technology innovation in Food & Agricultural Industries
Sep 2014 - Oct 2015
Senior Usability Designer
Jamcracker Software Technologies Pvt. Ltd
- IAAS ORCHESTRATION - Enterprise Platform
A cloud based orchestration platform to Create, Modify & Manage App Stacks. - Cloud Catalog Revamp - Enterprise Platform
UX/UI revamp of End User access to Catalog order Journey.
Aug 2011 - Sep 2014
Co-Founder / Design Head
TeamAce Creative Studios
- 10th Science & Mathematics - CBT
A CBT for Karnataka SSLC Students based on Text book, CBT Included Testing Module. - Cartoon Series - 2d Animation
Successfully developed 9 x 22 mins of flash 2d Animation for ACK-Media which is being aired on Cartoon Network India
Mar 2008 - Apr 2011
Co-Founder / Design Head
iFactor Technologies
- K0 - K12 Learning Modules - CBT / VCD
Successfully developed over 100+ products from K0 - K12, management & engineering titles for Vision Interactive System under the brand name of buzzers & infobells, these products are available in retail market all over India.
- Interactive Mathematics testing Module - Scorm Compliant LMS Module
Interactive Mathematics learning module developed for Riverdeep Interactive Learning Ltd.
Aug 2003 - Feb 2008
Sr. Visual Designer
Ei Designs (P) Ltd
Apr 2003 - Jul 2003
GUI Designer / 3D Animator
CONNOISSEUR Electronics PVT. LTD.
Feb 2002 - Mar 2003
Graphic Designer
GDR Media Ltd.
Feb 2001 - Jan 2002
Senior Graphic Artist
INFINITI TECHNOLOGIES.
Oct 2000 - Jan 2001
Creative Consultant
CAMBRIDGE TECHNOLOGY PARTNERS
Jul 2000 - Sep 2000
Trainee (Internship)
LIQWID KRYSTAL
Apr 2000 - Jul 2000
Education
College of Fine Arts - Karnataka Chitrakala Parishath
Bachelor of Fine Arts (Applied Arts)
1996 - 2000
SJR Primary & High School
Bangalore - SSLC
1984 - 1996
Skills
I have learnet softwares based on the need of a given project, some of the softwares, i worked on are listed below.
Adobe Photoshop, Adobe Illustrator, Adobe XD, Animate, Corel Draw, Adobe Flash,
Dreamweaver, Adobe Pagemaker, Adobe Indesign, Adobe After Effects, Adobe Premier, Adobe Adobe Captivate,
Adobe Encore, FIGMA, SKETCH, Particle Illusion, VCD Easy, Sony Sound Forge, Pixate, MS Excel, MS
Word, 3D Max, Alias wavefront Maya, Blender 3D, etc.
NNNOW - Fashion Shopping App
Context
Arvind Limited is a pioneer in lifestyle brands, They have an unmatched portfolio of owned, licensed brands and retail formats in India. Arvind Limited strives to enable customer engagement and conversion via both online & offline channels. As a first step Arvind Limited launched nnnow.com, In continuation to it's vision, Arvind Limited wanted to build Mobile App to provide seamless shopping experience to its customer base.The Challenge
UX challenge was enabling multiple user journeys which are intuitive and predictable. Making navigation discoverable and accessible on a mobile form factor was a challenge. Product Discovery had to be simple, Easy Checkout without any distractions, Easy tracking of status and Engaging the users on regularly.
Case
Study
Close Project
JIYO - Health & Fitness App
Context
Body Mind Me Inc a Joint venture between world renowned health & wellness expert Deepak Chopra MD and Poonacha Machia a serial entrepreneur. JIYO was envisioned as a personal wellbeing companion targeting US market.The challenge
The App tracks user behaviour by connecting with wearables and then offers insights and suggestions based on habits and activities. This is true holistic health. This kind of 360-degree wellness covers exercise, meditation, relationships, finances, finding purpose and meaning in the everyday, and ultimately seeking and honouring your unique success parameters.
Close Project
CReyate - Measurement 2.0
Context
Creyate an Arvind group of company is into Bespoke fashion, custom clothing with internationally sourced fabrics. Creyate lets customers personalise garments like never before, and deliver right to doorstep. There were lot of errors in delivered garments, which resulted rejections & angry customers.The challenge
Ux Challenge was to create Measuring Ui in such a way that, style stewards could take measurement without mistakes, Ui would prompt the style stewards if & when they made mistake while taking measurements, Thereby eliminating measurement errors, reducing product returns and increasing customer delight.
IAAS Orchestration Platform
Context
Jamcracker is a cloud services management and cloud governance solutions company, Jamcracker offers SaaS & PaaS cloud solutions, Jamcracker wanted to add IaaS to it's services offerings. Since IaaS is deployed or sourced differently from SaaS or PaaS, We had to come up with completely new way of discover, initialise and deploy IaaS services.The challenge
UX Challenge was to visualise a highly technical & complicated workflows of Creating, Designing, Deploying & Managing IaaS Instances/Appstacks. We simplified the UX using "WYSIWYG" (What You see Is What You Get) model. An App stack could be designed by simple drag and drop of instances, selection of OS, drag & drop to connect instances and deploy with a simple click of a button.
JSDN - UX Revamp
Context
Jamcracker is a cloud services management and cloud governance solutions company, Jamcracker offers SaaS & PaaS cloud solutions. Jamcracker wanted to add IaaS to it's services offerings. Since IaaS is deployed or sourced differently from SaaS or PaaS, We had to come up with completely new way of discover, initialise and deploy IaaS services.The challenge
UX challenge was to revamp a matured JSDN Platform which was already used by multiple customers in multiple locales (World Geographies like Australia, Asia, Europe, America, etc.)
Cartoon Series - 2D ANIMATION (13 episode's)
Context
ACK Media, one of India’s leading entertainment and education companies for young audiences, and Turner International have entered into a strategic content partnership to produce 26 half-hour episodes of the Amar Chitra Katha stories. ACK Media contracted TeamAce Creative Studios for, 13 Episodes of 22 min of 2d in the inimitable ACK art-style reinvented for the world of 2D animation and to be aired on television for the first time ever on Cartoon Network and POGO.The Challenge
The challenge was to setup a team of professional, Layout Artists, Background Artist, Key pose Artists, Animators & Compositors to hit the ground running and churn out 22 min of animation every 40 - 45 days.
3d Nursery Rhymes
Context
Infobells a leading educational content development company in India wanted to set the standard for quality educational content for domestic market. Infobells contracted iFactor Technologies to develop 3D Nursery rhymes.
The Challeng
The challenge was huge volume of content to be developed in such a way that it is easy for average student to effortlessly understand the lessons. We hired teachers, from different schools to develop the content. right blend of Graphics, Animation & Live Video was used to make the lessons itutive.
10th Standard Science
Context
Infobells wanted to develop 10th standard Karnataka state board science and mathematics digital books.The Challenge
The challenge was huge volume of content to be developed in such a way that it is easy for average student to effortlessly understand the lessons. We hired teachers, from different schools to develop the content. right blend of Graphics, Animation & Live Video was used to make the lessons intuitive.
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